People
A multidisciplinary team of researchers, architects, and data scientists dedicated to quantifying the value of design.
Dr Jack Tooley
Managing Director
Dr Jack Tooley is a spatial design academic and consultant whose work quantifies how the built environment shapes workforce outcomes. He led Australia’s first national study on FIFO village design and wellbeing and developed the world’s first ROI calculator linking spatial features to productivity, retention, attendance and morale. Jack’s background spans interior, architecture, spatial sociology and evidence-based design, with publications in leading journals and extensive industry collaboration across resource and architectural sectors.
Adii Shtykov
Senior Data Engineer
Adii leads data-driven research at the intersection of architecture, building performance, and human outcomes. His work focuses on quantifying how social and spatial conditions influence performance, wellbeing, and organisational outcomes, translating research into practical design optimisation. With an international background in architectural practice, he has designed and delivered projects across multiple regions. His research centres on digital twinning, analytics, and evidence-based decision-making, enabling clients to use building data to improve outcomes across planning, design, and operation.
Katie Doyle
Executive management support
Katie provides executive support and project coordination across operations, bringing extensive experience in project management, stakeholder liaison and deadline-driven delivery. She ensures seamless governance, documentation and resourcing across engagements, enabling the team to execute efficiently at pace.
Paul Natoli
Advisor
Paul Natoli is the founder and CEO of Grounded Group and a specialist in remote construction for the resources sector. Since 2013 he has built a high-performing team delivering complex village and village projects across Western Australia, partnering with both emerging operators and major miners. Paul brings deep delivery experience, long-standing client relationships and commercial discipline to InSite Analytics’ evidence-led approach.
Julian Wilmot-Barr
Advisor
Julian brings more than two decades of senior leadership experience across the mining, resources, construction and hospitality sectors, with a track record of strategic financial leadership and long-term value creation. His career spans Australia, South-East Asia and the UK, covering listed corporations and privately held enterprises across capital structuring, M&A transactions, ERP implementations and governance enhancements. Julian combines commercial acumen with a collaborative leadership style, focused on using finance to drive resilience and sustainable growth in capital-intensive industries.